03 Jun Menu Boards & Lavu

Menu Boards and Digital Signage –

Attractive and Practical for Every Business

Image from https://signagelive.com/digital-menu-boards/

WHY USE DIGITAL SIGNAGE IN YOUR BUSINESS?

• Save money on marketing expenses, such as printed media

• Produce dynamic content that can be changed in real time to mirror your business strategies

• Save time with scheduled content to reflect your current and future promotions

• Engage with your customers without adding labor costs

• Showcase your most profitable items and steer customers to purchase them

*adapted from https://signagelive.com/blog/2017/09/12/business-use-digital-signage/

Bottom line – Customers are looking for businesses that incorporate technology into their sales strategy. Creating an engaging customer experience is crucial to the success of any modern brick and mortar operation.

WHAT CAN A DIGITAL SIGN DO FOR MY BUSINESS?

Of course, this is probably the most important aspect of implementing new technology. Is this going to work for my specific business type? Is it easy to implement? Will the benefit justify the investment? These are major concerns for every business owner. The short answer is “yes” for all of these questions. Let’s explore those further.

IS THIS GOING TO WORK FOR MY SPECIFIC BUSINESS TYPE?

Not all digital signage companies were created equally. Some are going to only work with specific point of sale software or specific business types. It is highly recommended to go with a flexible solution that works with any business. A good digital signage software will allow for static and dynamic content like video. It should be easily customized to fit your business’ needs.

IS IT EASY TO IMPLEMENT A DIGITAL SIGN?

Implementing a digital sign into your business can be very simple. Especially if you are working with a software partner who can invest their time and efforts on your behalf. Again, some digital signage companies are overly complicated, which makes for a poor user experience. Consider a company that offers assistance with installation, training and implementation.

WILL THE BENEFIT JUSTIFY THE INVESTMENT?

This question is perhaps the most important of all. ROI can be calculated in a number of ways. You have to know what your goals are and you are using the digital signage technology to further those goals. If your goal is to increase sales on a specific item or category of items, it can be easily measured using your point of sale software reports to compare your historical sales data to the recent sales after the signage was implemented. If your goal is to increase brand awareness, customer loyalty, or to sell advertising, all of those can be measured as well. Most digital signage companies boast a significant ROI for their customers.

*adapted from https://www.commercialintegrator.com/digital_signage/digital_signage_hardware/5-ways-to-prove-roi-of-digital-signage/

WHERE CAN I FIND THE BEST DIGITAL SIGNAGE SOFTWARE?

There are dozens of quality digital signage software companies out there. It is worth doing your research before you invest in a system. MPI recommends Signagelive due to their flexible and easy to use platform. Not to mention, they have top-notch customer service and support. Need a system right now? Head to our website and check out our digital signage systems: http://store.mpiprocessing.com/Digital-Menu-Boards-s/169.htm

Signagelive is a global leader in the digital signage industry powering tens of thousands of screens deployed across 46 countries, with a cloud-based platform being available in 14 languages. They are consistently ranked as a global top five vendor and have been selected by customers from small networks to multi-thousand site deployments across numerous countries. Their service provides hosting, storage for content and stellar technical support. For more information, please visit their website https://signagelive.com.

MPI Point of Sale – MPI Point of Sale provides credit card processing, payroll solutions, gift/loyalty and point of sale

 services. MPI works with small businesses, restaurants, hotels and seasonal merchants to enhance their operations using technology and by providing top-notch customer service. For more information, please visit our website http://mpipos.com.